We are surrounded by consumer products - from the coffee we drink to the sneakers on our feet - our experience with consumer products both feeds us (literally) and defines us. However, launching a consumer products goods company is deceivingly simple. While there have been terrific exits and companies that have reshaped the cultural zeitgeist (organic food, clean beauty, sustainable packaging, etc.), most CPG startups do not find product market fit and obtain escape velocity. The goal of this course is to support students on their journeys to build a consumer products company and give them the tools to think critically about the viability of their products, brands, and business models. Each week, we'll have a guest speaker from the world of CPG - from exited CPG founders, to Series A entrepreneurs in the trenches, to national retail buyers, to venture investors. You'll have the opportunity to engage with these leaders, asking questions about their journeys, the lessons they've learned, and their visions for the future of consumer products. Limited-enrollment, hands-on course for students passionate about building consumer products. Priority given to those with a product idea. Application required by December: https://forms.gle/q6QF9ioktwAWrWFXA
1 units · Satisfactory/No Credit
We are surrounded by consumer products - from the coffee we drink to the sneakers on our feet - our experience with consumer products both feeds us (literally) and defines us. However, launching a consumer products goods company is deceivingly simple. While there have been terrific exits and companies that have reshaped the cultural zeitgeist (organic food, clean beauty, sustainable packaging, etc.), most CPG startups do not find product market fit and obtain escape velocity. The goal of this course is to support students on their journeys to build a consumer products company and give them the tools to think critically about the viability of their products, brands, and business models. Each week, we'll have a guest speaker from the world of CPG - from exited CPG founders, to Series A entrepreneurs in the trenches, to national retail buyers, to venture investors. You'll have the opportunity to engage with these leaders, asking questions about their journeys, the lessons they've learned, and their visions for the future of consumer products. Limited-enrollment, hands-on course for students passionate about building consumer products. Priority given to those with a product idea. Application required by December: https://forms.gle/q6QF9ioktwAWrWFXA
Offered in Winter 2027 at Stanford University.