Stanford Root

Schedule

Stanford Root

Schedule

MKTG 641

Behavioral Research in Marketing I

UNITS:3
GRADING:GSB Student Option LTR/PF
LEVEL:Graduate
GER:—

This course prepares the student to do empirical behavioral research. It will cover all aspects of the research process, from hypothesis generation to experimental design to data analysis to writing up your results and submitting them for publication.

Syllabus for selected term:
View Autumn 2026 Syllabus

Sections

1 Term
Seminar 1Open
ID: 26409
0 / 22 enrolled
DAYS:Wednesday
TIME:2 PM – 5 PM
LOCATION:GSB Faculty East 233
INSTRUCTOR:
Wheeler, S. Christian
3units

MKTG 641: Behavioral Research in Marketing I

3 units · GSB Student Option LTR/PF

This course prepares the student to do empirical behavioral research. It will cover all aspects of the research process, from hypothesis generation to experimental design to data analysis to writing up your results and submitting them for publication.

Offered in Autumn 2026 at Stanford University.

Autumn 2026 sections

  • Seminar — Wednesday 2:00 PM – 5:00 PM — GSB Faculty East 233 — Wheeler, S. Christian (Graduate)

More MKTG courses

  • MKTG 358: Customer Experience Design (CxDesign)
  • MKTG 535: Product Launch
  • MKTG 540: Marketing Theory and Practice
  • MKTG 575: Consumer Behavior
  • MKTG 611: Motivation Science
  • MKTG 622: Behavioral Research in Marketing III: Consumer Behavior Classics
  • MKTG 642: Behavioral Research in Marketing II: Consumer Behavior
  • MKTG 644: Quantitative Research in Marketing - I
  • MKTG 645: Quantitative Research in Marketing - II
  • MKTG 646: Bayesian Inference: Methods and Applications
  • MKTG 661: Attitudes and Persuasion
  • MKTG 691: PhD Directed Reading (ACCT 691, FINANCE 691, GSBGEN 691, HRMGT 691, MGTECON 691, OB 691, OIT 691, POLECON 691, STRAMGT 691)

All MKTG courses · All departments