This course examines the design and operations of digital platforms-one of the most transformative business models of our era-through the lens of the revolutionary impact of recent technological advances in AI and Machine Learning. Students will explore what drives platform success, from network effects and trust mechanisms to search optimization and monetization strategies, while gaining hands-on experience with the AI-powered analytics and data science tools that fuel these ecosystems. Through deep dives into industry leaders (e.g., Uber, Airbnb, and Amazon), students will analyze both high-level strategic decisions and operational mechanics that create competitive advantage. A central focus examines how machine learning, algorithmic decision-making, and AI are fundamentally reshaping user interactions, business operations, and competitive dynamics across platform markets. Combining theoretical frameworks with practical insights, the course aims to help students understand the analytical foundations underlying platform success. This comprehensive approach prepares future investors, entrepreneurs, product managers, and business leaders to navigate and capitalize on the changing landscape of digital commerce.
2 units · GSB Letter Graded
This course examines the design and operations of digital platforms-one of the most transformative business models of our era-through the lens of the revolutionary impact of recent technological advances in AI and Machine Learning. Students will explore what drives platform success, from network effects and trust mechanisms to search optimization and monetization strategies, while gaining hands-on experience with the AI-powered analytics and data science tools that fuel these ecosystems. Through deep dives into industry leaders (e.g., Uber, Airbnb, and Amazon), students will analyze both high-level strategic decisions and operational mechanics that create competitive advantage. A central focus examines how machine learning, algorithmic decision-making, and AI are fundamentally reshaping user interactions, business operations, and competitive dynamics across platform markets. Combining theoretical frameworks with practical insights, the course aims to help students understand the analytical foundations underlying platform success. This comprehensive approach prepares future investors, entrepreneurs, product managers, and business leaders to navigate and capitalize on the changing landscape of digital commerce.