This course offers students an in-depth understanding of the complex and evolving nature of sustainability as applied to the fashion industry. Over the past decade, there has been increasing awareness of the urgent need for ethical, economic, social, and environmental sustainability across business models and practices of production and consumption. The motivation to "go green" stems not only from ethical, legal, and societal imperatives but also from the strategic potential to enhance competitiveness and profitability. The course will explore contemporary perspectives on sustainability with a primary focus on Italian fashion and the innovative practices underpinning the "Made in Italy" brand. Case studies will primarily center on Italian companies, though comparative examples from international contexts will be introduced where relevant. In particular, the course will examine how sustainability has become a defining feature of the Italian fashion identity, intersecting with traditional values such as high-quality craftsmanship and cultural heritage. A key emphasis will be placed on the emerging paradigm of circular fashion, which is reshaping business strategies and reinforcing the global competitiveness of Italian fashion houses. Students will be introduced to the latest sustainability frameworks and business models in the industry, and will analyze how these contribute to the broader implementation of the United Nations Sustainable Development Goals (SDGs). Topics will include the creation of shared value through sustainability, the challenges brands face in this transition, and strategies for cultivating sustainable lifestyles, business ethics, and eco-conscious ecosystems.
3 units · Letter (ABCD/NP)
This course offers students an in-depth understanding of the complex and evolving nature of sustainability as applied to the fashion industry. Over the past decade, there has been increasing awareness of the urgent need for ethical, economic, social, and environmental sustainability across business models and practices of production and consumption. The motivation to "go green" stems not only from ethical, legal, and societal imperatives but also from the strategic potential to enhance competitiveness and profitability. The course will explore contemporary perspectives on sustainability with a primary focus on Italian fashion and the innovative practices underpinning the "Made in Italy" brand. Case studies will primarily center on Italian companies, though comparative examples from international contexts will be introduced where relevant. In particular, the course will examine how sustainability has become a defining feature of the Italian fashion identity, intersecting with traditional values such as high-quality craftsmanship and cultural heritage. A key emphasis will be placed on the emerging paradigm of circular fashion, which is reshaping business strategies and reinforcing the global competitiveness of Italian fashion houses. Students will be introduced to the latest sustainability frameworks and business models in the industry, and will analyze how these contribute to the broader implementation of the United Nations Sustainable Development Goals (SDGs). Topics will include the creation of shared value through sustainability, the challenges brands face in this transition, and strategies for cultivating sustainable lifestyles, business ethics, and eco-conscious ecosystems.