Stanford Root

Schedule

Stanford Root

Schedule

GSBGEN 339

Negotiation Dynamics in Sports, Entertainment and Media

UNITS:4
GRADING:GSB Student Option LTR/PF
LEVEL:Graduate
GER:—

Negotiation is a central part of business in the worlds of sports and entertainment. This course will examine negotiation dynamics and key takeaways for general management from multiple different settings where negotiations had an important role--these will include preparing for a negotiation, the negotiation process itself, contractual outcomes of negotiation and their execution and in some cases litigation. The settings will include negotiations over player and actor contracts, negotiations between leagues and players associations, negotiations between investors and movie companies, and negotiations between content providers (both in sports and entertainment) and distribution partners (such as cable stations, international media companies, and online companies such as Netflix). Each of the six sessions is planned to include at least one and in some cases two guests that have had extensive experience in negotiations.

Syllabus for selected term:
View Spring 2027 Syllabus

Sections

1 Term
Case Study 1Open
ID: 1026
0 / 60 enrolled
DAYS:Tuesday, Friday
TIME:8 AM – 9:45 AM
LOCATION:Not Applicable
INSTRUCTOR:
Foster, George, Marathe, Paraag, Hinkie, Samuel
4units

GSBGEN 339: Negotiation Dynamics in Sports, Entertainment and Media

4 units · GSB Student Option LTR/PF

Negotiation is a central part of business in the worlds of sports and entertainment. This course will examine negotiation dynamics and key takeaways for general management from multiple different settings where negotiations had an important role--these will include preparing for a negotiation, the negotiation process itself, contractual outcomes of negotiation and their execution and in some cases litigation. The settings will include negotiations over player and actor contracts, negotiations between leagues and players associations, negotiations between investors and movie companies, and negotiations between content providers (both in sports and entertainment) and distribution partners (such as cable stations, international media companies, and online companies such as Netflix). Each of the six sessions is planned to include at least one and in some cases two guests that have had extensive experience in negotiations.

Offered in Spring 2027 at Stanford University.

Spring 2027 sections

  • Case Study — Tuesday Friday 8:00 AM – 9:45 AM — Foster, George, Marathe, Paraag, Hinkie, Samuel (Graduate)

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