Stanford Root

Schedule

Stanford Root

Schedule

MKTG 321

Understanding AI Technology for Business Problems

UNITS:3
GRADING:GSB Letter Graded
LEVEL:Graduate
GER:—

This course aims to equip students with practical AI and ML knowledge for solving real-world business problems. The main focus will be demystifying these technical concepts to help future product managers and entrepreneurs to better communicate with technical people on the team. We will start with introducing the vocabulary used in AI and ML, and then dive into some technical discussions on how to build these AI technologies to solve specific business problems. The topics covered range from recommender systems, multi-sided platforms, human-centered AI and generative AI, with technical discussions on multi-objective optimization, machine learning and reinforcement learning, and large language models (LLMs).There will also be guest lecturers from across the industry to provide additional insights and real-world examples. This course is recommended for MBA 2 and MSx students who have already completed Data and Decisions, and MBA 1's with a strong statistical background.

Syllabus for selected term:
View Winter 2027 Syllabus

Sections

1 Term
Case Study 1Open
ID: 1013
0 / 30 enrolled
DAYS:Tuesday, Friday
TIME:1:15 PM – 2:35 PM
LOCATION:Not Applicable
INSTRUCTOR:
Wang, Yuyan
3units
Case Study 2Open
ID: 1014
0 / 30 enrolled
DAYS:Tuesday, Friday
TIME:2:50 PM – 4:10 PM
LOCATION:Not Applicable
INSTRUCTOR:
Wang, Yuyan
3units

MKTG 321: Understanding AI Technology for Business Problems

3 units · GSB Letter Graded

This course aims to equip students with practical AI and ML knowledge for solving real-world business problems. The main focus will be demystifying these technical concepts to help future product managers and entrepreneurs to better communicate with technical people on the team. We will start with introducing the vocabulary used in AI and ML, and then dive into some technical discussions on how to build these AI technologies to solve specific business problems. The topics covered range from recommender systems, multi-sided platforms, human-centered AI and generative AI, with technical discussions on multi-objective optimization, machine learning and reinforcement learning, and large language models (LLMs).There will also be guest lecturers from across the industry to provide additional insights and real-world examples. This course is recommended for MBA2 and MSx students who have already completed Data and Decisions, and MBA1's with a strong statistical background.

Offered in Winter 2027 at Stanford University.

Winter 2027 sections

  • Case Study — Tuesday Friday 2:50 PM – 4:10 PM — Wang, Yuyan (Graduate)
  • Case Study — Tuesday Friday 1:15 PM – 2:35 PM — Wang, Yuyan (Graduate)

More MKTG courses

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  • MKTG 249: MSx: Marketing
  • MKTG 325: Go To Market
  • MKTG 326: Customer Acquisition for New Ventures
  • MKTG 332: Persuasion: Principles and Practice
  • MKTG 344: Market Research: Using Data to Uncover Customer Needs
  • MKTG 346: Humor: Serious Business
  • MKTG 358: Customer Experience Design (CxDesign)
  • MKTG 535: Product Launch
  • MKTG 540: Marketing Theory and Practice
  • MKTG 575: Consumer Behavior
  • MKTG 611: Motivation Science

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