Stanford Root

Schedule

Stanford Root

Schedule

MKTG 346

Humor: Serious Business

UNITS:3
GRADING:GSB Pass/Fail
LEVEL:Graduate
GER:—

Leadership has shifted. Once, leaders were expected to be revered; today, they must be authentic, especially in times of disruption and uncertainty. To meet this moment, the leaders with a competitive edge are those that master an unexpected skill: humor seriously. In a fast-changing world, humor sparks connection, defuses tension, and fuels innovation. When fueled by power and purpose, those who lead with levity create clarity and drive bold action - enabling leaders to not just navigate change, but to elevate themselves and those around them. Humor: Serious Business is a course about blending power, purpose, and levity. It's about reading the room and building technology that does the same. It's about using humor strategically to build influence when needed, strengthen relationships when resilience is at a premium, and navigate with grace when the stakes are high. This is a practice-heavy course. You'll learn the behavioral science of humor, diagnose your Humor Style, and apply concrete techniques from professional comedians to everyday moments in leadership and life. You'll hear from leaders who use humor as a competitive edge in the highest stakes - from Rear Admiral Wyman Howard, former Commanding Officer of US Navy SEAL Team Six, to McKinsey Global Managing Partner Bob Sternfels on scaling humor across cultures. You'll practice tools used by Broadway performers minutes before they go on stage with Tony Award winner Anthony Veneziale, and you'll workshop personal stories with real-time feedback from Michael Lewis, author of Moneyball, The Big Short, and Going Infinite. You'll leave the course with practical tools to: Uncover the behavioral science of humor - why it builds trust, signals status, and shapes how people experience you as a leader. Find your comedic voice - diagnose your humor style, practice techniques from professional comedians, and know when and how to use humor toward your goals. Deploy levity strategically - read the room, defuse tension, build influence when the stakes are high, and build high performing and joyful teams. Build a levity practice that outlasts the course - your signature story, levity list, and the habits that keep humor alive in your life. Note: this course is a flipped classroom, which means the real action happens in class. You'll dig into readings, videos, and activities before each session so we can spend our time together doing what matters most testing ideas, getting hands-on, and practicing humor in real time (fun, right?).

Syllabus for selected term:
View Spring 2027 Syllabus

Sections

1 Term
Workshop 1Open
ID: 1006
0 / 40 enrolled
DAYS:Tuesday
TIME:2:50 PM – 5:50 PM
LOCATION:TBD
INSTRUCTOR:
Aaker, Jennifer, Bagdonas, Naomi, Diemand-Yauman, Connor
3units
Workshop 2Open
ID: 1007
0 / 40 enrolled
DAYS:Tuesday
TIME:6 PM – 9 PM
LOCATION:TBD
INSTRUCTOR:
Aaker, Jennifer, Bagdonas, Naomi, Diemand-Yauman, Connor
3units

MKTG 346: Humor: Serious Business

3 units · GSB Pass/Fail

Leadership has shifted. Once, leaders were expected to be revered; today, they must be authentic, especially in times of disruption and uncertainty. To meet this moment, the leaders with a competitive edge are those that master an unexpected skill: humor seriously. In a fast-changing world, humor sparks connection, defuses tension, and fuels innovation. When fueled by power and purpose, those who lead with levity create clarity and drive bold action - enabling leaders to not just navigate change, but to elevate themselves and those around them. Humor: Serious Business is a course about blending power, purpose, and levity. It's about reading the room and building technology that does the same. It's about using humor strategically to build influence when needed, strengthen relationships when resilience is at a premium, and navigate with grace when the stakes are high. This is a practice-heavy course. You'll learn the behavioral science of humor, diagnose your Humor Style, and apply concrete techniques from professional comedians to everyday moments in leadership and life. You'll hear from leaders who use humor as a competitive edge in the highest stakes - from Rear Admiral Wyman Howard, former Commanding Officer of US Navy SEAL Team Six, to McKinsey Global Managing Partner Bob Sternfels on scaling humor across cultures. You'll practice tools used by Broadway performers minutes before they go on stage with Tony Award winner Anthony Veneziale, and you'll workshop personal stories with real-time feedback from Michael Lewis, author of Moneyball, The Big Short, and Going Infinite. You'll leave the course with practical tools to: Uncover the behavioral science of humor - why it builds trust, signals status, and shapes how people experience you as a leader. Find your comedic voice - diagnose your humor style, practice techniques from professional comedians, and know when and how to use humor toward your goals. Deploy levity strategically - read the room, defuse tension, build influence when the stakes are high, and build high performing and joyful teams. Build a levity practice that outlasts the course - your signature story, levity list, and the habits that keep humor alive in your life. Note: this course is a flipped classroom, which means the real action happens in class. You'll dig into readings, videos, and activities before each session so we can spend our time together doing what matters most testing ideas, getting hands-on, and practicing humor in real time (fun, right?).

Offered in Spring 2027 at Stanford University.

Spring 2027 sections

  • Workshop — Tuesday 6:00 PM – 9:00 PM — Aaker, Jennifer, Bagdonas, Naomi, Diemand-Yauman, Connor (Graduate)
  • Workshop — Tuesday 2:50 PM – 5:50 PM — Aaker, Jennifer, Bagdonas, Naomi, Diemand-Yauman, Connor (Graduate)

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